MARKETING STRATEGY, ART DIRECTION, SOCIAL MEDIA CURATION, WEBSITE MANAGEMENT
Print and digital collateral created for St. Roch Market – a food hall brand within the Politan Group family of properties.
As Marketing Manager and Digital Marketing Coordinator for Politan Group, I was tasked with supporting the marketing functions of each of our five food halls and overall parent company. These functions included:
creating compelling visuals and copy for advertisements, promotions, and special events at each location;
working with the Chief Marketing Officer to efficiently leverage advertising budgets using the most effective mix of outdoor, print, SEO, social, and mobile spend;
designing a suite of guest-facing brand touchpoints for The Mayhaw bars;
developing a robust social media strategy and building a unique and captivating voice behind it;
and implementing and managing strict visual and copy standards on all owned websites, including neworleans.strochmarket.com and miami.strochmarket.com.